DSK Motowheels recently entered into a three year strategic partnership with Motul – a world-class French lubricant manufacturing company as their official lubricant partners. The agreement was signed by Mr. Shirish Kulkarni, Chairman, DSK Motowheels and Mr. Jiten Goswami Chairman, Motul in the presence of Mr. Shivapada Ray, COO, DSK Motowheels, Mr. Balwally Ashwin, Business Development, Motul and Mr. Jayesh Butt, General Manager Sales & Marketing, Motul.
Speaking on the occasion, Mr. Shirish Kulkarni, Chairman, DSK Motowheels said, “There is a perfect synergy between our range of high-end superbikes and Motul which is one of the world’s most trusted lubricant manufacturing companies as we share the same passion for performance. We are very pleased with this partnership and are confident that this association will go a long way in strengthening our brand loyalties within the Indian market”.
Sharing his thoughts on this association, Mr. Jiten Goswami, Chairman, Motul said, “We aim to bring in our knowledge and expertise in the field of motor sport lubricant to deliver world-class technology for the range of DSK Hyosung superbikes. Our high quality lubricants will provide better engine protection and deliver a great riding experience”.
DSK Hyosung went through a stringent selection process and identified Motul as their ideal lubricant partner since their bike’s longevity and performance were the most critical requirements that we were to be matched.