Droom, India’s pioneering online automobile transactional marketplace, recently delighted Uber users with a thrilling, fun-filled Christmas celebration. Going by the title of ‘UberCHOPPER’, Droom enabled 120 helicopter rides for Uber users in four cities – Delhi, Mumbai, Pune and Bangalore, bringing an exceptional, unparalleled Christmas experience for urban Indians right on their fingertips!
Speaking on the announcement, Rishab Malik, Co-founder & VP of Business Development, Droom, said, “With their growing spending power, urban Indians are constantly on the lookout for something new and engaging. This strategic partnership with Uber for chopper rides was meant to provide Uber users with just that – a way of celebrating Christmas in a novel, exciting way! The ‘UberCHOPPER’ initiative was a smash hit with the users, allowing them to give wing to their Christmas festivities and also showcasing our capability from our rides & rentals category”.
As per the alliance, Droom had booked the helicopters and helipads for the occassion, while Uber transported the lucky individuals between the helipads and pickup points. Uber also arranged a special lunchtime repast for the riders before take off. The latest initiative once again reiterated Droom’s brand promise of a customer-centric approach with a firm finger on what Indian consumers want.