Datsun India delivered 50 redi-GOs to customers in Kollam, Kerala in a single day. A special ceremony was held at the Pinnacle Nissan dealership to present the cars to their owners. The keys to the cars were handed over by Vishvambaran, CI of Police, Kollam and Shabeen Muhamedali, Dealer Principal, Pinnacle Nissan.
The model is said to have created a huge digital buzz around the brand, courtesy the Datsun redi-go app which was introduced to keep customers updated on the latest news about the car. The redi-GO is available across 274 Nissan and Datsun sales and service touch-points in India. With 300 dealerships planned to be established throughout India in the near future, Datsun will be able cover up to 90 per cent of current and prospective customers in the country and provide them with access to sales and aftersales services.
Speaking on the occasion, Arun Malhotra, Managing Director, Nissan Motor India, said “I am delighted to see significant demand for the newly-launched Datsun redi-GO in the Kerala region. Delivering 50 redi-GO vehicles in one day to customers here in Kollam is a reflection of how well the brand is resonating with young India. We are delighted to deliver personal mobility to so many new car buyers. Our lively redi-GO urban-cross is loaded with several best-in-class features and offers a great value proposition for the young and ambitious who are ready to take the next step in their lives.”