Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler AG has announced that thier domestic sales have increased by 37 percent to 14,000 units on the strength of the BharatBenz brand’s product lineup. Following its market launch in September 2012, Daimler’s Indian truck and bus brand has introduced 20 products in the country’s Commercial Vehicle segment, with more to follow. Far more than 30,000 BharatBenz vehicles have since been delivered to customers.
Mr. Erich Nesselhauf, Managing Director and CEO of Daimler India Commercial Vehicles, said: “2015 has been another successful year for us. With our portfolio of modern trucks, we have powered ahead on our growth course domestically in India and in our export business. This success was made possible thanks to the excellent contributions of the entire team and our partners.”
The year 2015 was remarkable for Daimler India Commercial Vehicles due to various milestones that were achieved:
- Start of bus production in the 425-crores expansion of the company’s manufacturing operations in Oragadam, entry into the bus segment with BharatBenz staff buses and Mercedes-Benz Super-High-Deck (SHD) luxury coach
- Launch of second wave of truck products – including BharatBenz high-powered engine trucks, BharatBenz heavy duty tractors
- Launch of the BharatBenz 3143 CM, the first Super-Heavy-Duty truck localized in India
- Display of the widest range of mining and construction vehicles at the 2015 EXCON in Bengaluru, South East Asia’s largest construction equipment and technology trade fair
- Crossing of the 4-million exports mark of Indian-made parts to other Daimler Trucks entities across the globe
Commenting on the company’s outlook for 2016, Mr. Nesselhauf continued: “With important new BharatBenz product generations hitting the market in 2016, we are committed to sustainably grow our business as part of Daimler Trucks Asia. Both in the medium and heavy-duty segment we will once more raise standards and customer value. At the same time, Indian-made FUSO trucks will play a key role in opening up important growth markets in Asia, Africa, and Latin America.”