Bosch Power Tools has launched its trendy new age Home & Car Washer range as part of its Do-It-Yourself category of products in India. With growing urbanization, Do-It-Yourself products have been gaining prominence and Bosch Power Tools aims to deepen focus in this segment.
With the launch of the new Home & Car Washer range, Bosch Power Tools plans to reach every household as it is a must-own product. These washers can be used to clean mud, debris and rain gutters. The two more powerful models come with wheels for easy maneuverability and can be used effectively on uneven terrains. The Home & Car washers are ideal to clean floors, patios and help remove stubborn dirt in difficult – to – reach corners.
Vijay Pandey, Vice President, Bosch Power Tools said, “Bosch Power Tools is looking at a market potential of INR 100 crore under the D-I-Y segment which is growing at an annual compounded rate of 20%. Further urbanization is growing at 35%, self-reliance and lifestyle changes have opened the doors to the Do-It-Yourself segment in India. Bosch Power Tools aims to reach out to its consumers and make cleaning easy with the new Home & Car Washer range. The monsoons are a perfect time to experience the utility of this range. These easy-to-use and light-weight products are especially designed to cater to customers across segments; from homemakers, youth to hobbyists.”
The Home & Car Washers are available in five models ranging from INR10, 500 to INR18, 000. These models primarily differ from each other in motor power, flow rate and pressure. The range is available in popular retail outlets and on e-commerce portals like Flipkart. It is also supported by versatile accessories that are suitable for different cleaning tasks.
Speaking on the new range of products, Mr. Niranjan N Naik, Global Product Manager (Outdoor cleaning-Pro Segment) and Head of Product Management for Asia Pacific, Bosch Lawn and Garden Tools said, “This is the New Home & Car washers range launched by Bosch Power Tools in India. With click-and-go attachments and mobile compact designs, we have ensured consumers enjoy the exeperience of cleaning which has now been made easy.”
Prachi Desai, Bollywood actor, launched the new range and speaking on the occasion she said, “I like how Bosch Power Tools has introduced innovative products for the Indian consumer market and has so soon made Do-It-Yourself a trend. I have been using these products and I can vouch that the experience has been a lot of fun. The new Home & Car Washers are extremely convenient and can be used across age groups.”