The country’s second largest car manufacturer and the largest exporter of passenger cars has posted strong sales numbers for the month of March 2015. Hyundai Motor India managed domestic sales of 39,525 units and exported 10,215 cars, taking the cumulative number to 49,740 units for the previous month.
|HMIL sales||March 2014||March 2015||(%)|
Talking about this feat, Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said that although sentiments in the market were weak, Hyundai not just achieved its highest-ever single month sales of 39,525 units, but also the highest-ever financial Year sales of 4,20,668 units. The company’s market share of 16.3% was highest-ever with strong performance of successful launch of new models like Elite, i20 Active, Xcent & Verna, lead by strong marketing initiatives to engage rural markets and repeat buyers. However, for the year 2015, he described the outlook to be challenging, as currently there is low traction in the market with weak delivery on macro-economic parameters and on low customer’s sentiments.