The BMW Group presented two world debuts to mark the opening of its exhibition and event platform, “Iconic Impulses. The BMW Group Future Experience.” Following the BMW VISION NEXT 100, unveiled at the Munich Centenary Event on March 7, the two latest interpretations of future mobility come from MINI and Rolls-Royce and were presented at the Roundhouse in London. A fourth Vision Vehicle, by BMW Motorrad, will be premiered on 11 October in Los Angeles, USA, completing the BMW Group’s brand quartet.
The task of exploring how we will live and move around in the years and decades ahead is as challenging as it is interesting. How will society, the economy, living conditions and consequently our mobility change? What opportunities will new technologies open up for us? And what will digitalisation and connectivity mean for our future automotive needs?
These are the questions the BMW Group has set out to answer with its four Vision Vehicles. Each made by a different Group brand, they represent a distinct interpretation of future mobility and embody a specific set of brand values. They explore a number of future themes, including autonomous driving, digitalisation and personalisation – and present premium mobility as completely effortless, constantly available, emotionally engaging and tailored to individual mobility needs.
First up is the MINI VISION NEXT 100. The key idea behind the MINI VISION NEXT 100 is responsible use of resources for personal mobility. The motto “Every MINI is my MINI” is about innovative car-sharing, with MINI fans of the future able to access and tailor any MINI to their own personal preferences, anywhere and at any time. The MINI will be available to everybody at all times, picking drivers up autonomously from wherever they like and adjusting the car’s appearance, driving characteristics and connectivity to suit the user’s personal lifestyle. New, customised mobility with the MINI VISION NEXT 100 builds on connected digital intelligence.
The Rolls-Royce VISION NEXT 100, on the other hand, will be a fully autonomous vehicle that would take luxury to a new dimension. The interior of the Rolls-Royce VISION NEXT 100 will be a private retreat, a “Grand Sanctuary” in which a virtual assistant, “Eleanor”, not only drives the vehicle but also fulfils the customer’s every wish throughout the journey. The stunning exterior, with an elegant clamshell canopy and coach door, allows passengers simply to stand up and step out of the vehicle, ensuring they are the picture of refinement and taste wherever they arrive.
The United Kingdom as the natural place to unveil the MINI and Rolls-Royce Vision Vehicles.