According to a Malaysian classifieds website called Mudah, the pre-launch bookings of the new BMW G 310 R have already commenced at RM300 [INR 4,870] with the motorcycle being priced at RM 25,000. If the data is to be believed, that amount roughly translates to INR 4.07 lakh in Indian currency.
But the motorcycle is currently being manufactured and assembled by BMW Motorrad’s new partner, TVS, only in India. Thus the motorcycle is exported to Malaysia via the CBU route and the price would include various local taxes such as import duties.
So we took a look at the Malaysian import tax structure for CBU motorcycles and calculated the export price at approximately Rs 2.3 lakh. The price we are assuming is slightly on the higher side, so the Indian pricing depending on the how the manufacturer wants to position it may vary from Rs 2.2 to 2.7 lakh.
That amount will get you a 313cc liquid-cooled single-cylinder engine with four valves and two overhead camshafts together with electronic fuel injection. The 80 mm bore and the 62.1 mm stroke develops a praiseworthy 34 hp of power at 9,500 rpm and 28Nm of torque at 7,500 rpm.
Considering that’s the price, how well does the G 310 R stands against its rivals in the Indian market, especially the KTM 390 Duke? It is still slightly expensive with the Indo-Austrian pocket rocket being priced at Rs 1.80 lakh (ex-showroom Delhi). How well will it be received at that price point? How about we hear from the potential buyers. Share your views about the upcoming BMW G 310 R with us through the comments section below.
Meanwhile, check out the image gallery of the BMW G 310 R:
Sourced via Paultan
4 lakhs is too much , it will fail
If the bike is priced below 3 Lakhs on road, everybody wins and BMW-TVS will still hold a exclusive position in the market, above the KTM in terms of refinement and product and below the rest of the competition in price. If the price is at 4 lakhs then this will simply another bike by another manufacturer.
I hope TVS has trained the mechanics well as after sales service will be a critical component in the success of the product.
This is first stepping stone for BMW to enter 250-500CC segment, so the quality, precision at all stages, more than that to fulfill its strategy of ‘acquiring major market share or more customers’, in this segment; the pricing should be very very competitive & only competitor to be considered is KTM duke (as because KTM has recently entered Indian Market & is liked by most of the customers in India).
The brand value of BMW with very competitive rate (below 2lakhs on road price) will definitely attract most of the customers (age group 20 to 30); as the major buyers will fall in this segment. Failing to do so, will definitely be an failure of BMW entering Indian market, as there are many competitors entering Indian market; who have already started SHARING MARKET SHARE IN THIS 250-500CC two wheeler segment.