Blaupunkt, one of the pioneers in the car infotainment industry, launched their first brand shop in India. Located in central Kochi, in the state of Kerala, this is the first among 20 Blaupunkt Brand Shops, which will be opened throughout the country. As a part of the company’s retail expansion strategy, the shops will display Blaupunkt’s entire product portfolio and help scale-up distribution and reach. Additionally professional installation will ensure electrical integrity and perfect mechanical fitment. The shop is owned by the Topmost group, who are also the authorized distributors of Blaupunkt in Kerala.
Commenting on the same, Dr Lars Placke, CEO, Blaupunkt who inaugurated the brand shop today, said “The Blaupunkt brand shop enables us to get closer to the customer, thereby helping us understand their requirements better. We aim at launching 20 more stores in the next two years.”
Pankaj Jagwani, Director-Blaupunkt India said, “We are extremely glad to launch our first brand shop in India as an excellent platform for customers to experience Blaupunkt’s premium sound, multimedia and navigation products and get customized solutions that enhance their driving experience. We look forward to a long mutually beneficial relationship with the Topmost group.”