BharatBenz, the brand name for trucks from the Indian subsidary of the Daimler AG, will launch three new products in the heavy duty range by the end of the current year. These HCVs (Heavy Commercial Vehicles) will be in the tractor-trailer segment weighing in the range of 40-49 tonnes. The 49 ton truck christened 4928, will be powered by a 280PS engine, which will be mated to a 9-speed gearbox having a crawler mode.
Last year in September, Daimler India Commercial Vehicles (DICV) that manufactures and sells the trucks under the BharatBenz brand name had announced that they will be launching 18 platforms in a period of 15 months. DICV has already launched nine products out of them in the Indian market ranging from 9-31 tonne Gross Vehicle Weight(GVW). Bharat Benz is mulling to launch three new products by this year end. Also more products will launched at the Auto Expo in February 2014.
BharatBenz has set up 52 dealerships in its debut year, a majority of which are located in south India. The western region is also sufficiently covered. DICV has captured about 18 per cent of the market in the state with its three dealerships, said VRV Saiprasad, V-P Marketing, sales and after sales. He added that they will add another three dealerships in Kerala by next year. The company has plans to open a total of 70 dealerships by year end and in the next 15-18 months, plans to expand to 120 dealerships.
Speaking to the press in Oragadam near Chennai, Marc Llistosella, MD and CEO, DICV, slammed the industry for its discounting practices. He said, “Today we see discounts of up to 40 per cent in bulk deals. This has dramatic impact on fleet customers.”