In a bid to strengthen its position in the Indian market, Adishwar Auto Ride India (AARI) unveiled its ambitious plans for Benelli & Keeway for 2024, accompanied by an aggressive price revision. The move aims to bolster the presence of both brands in India, leveraging their respective strengths and appealing to a wider range of customers.
Benelli’s product line, renowned for its Italian heritage, distinctive design, and impressive performance, has garnered significant acclaim among Indian consumers. Meanwhile, Keeway has been steadily gaining traction in the market with its attractive value-for-money proposition.
Benelli & Keeway – New Pricing
The newly announced pricing strategy targets key models in the Benelli and Keeway lineup, with significant reductions aimed at enhancing affordability and accessibility for customers. The revised prices, effective from 8th February 2024, are as follows:
- Benelli Leoncino 500: ₹4.99 Lakhs (Rs. 61,000 more affordable)
- Benelli 502C: ₹5.25 Lakhs (Rs. 60,000 more affordable)
- Keeway K300 N: ₹2.29 Lakhs (Rs. 26,000 more affordable)
These revised prices apply across all color variants of the respective models.
The strategic pricing revision aligns with AARI’s broader vision for Benelli & Keeway in 2024, which includes an expansion of their product portfolio and dealer network in India. By making these iconic models more accessible to Indian consumers, AARI aims to capitalize on the growing demand for premium motorcycles and tap into new market segments.