Bajaj V, the bike forged with the invincible metal of INS Vikrant has launched ‘Postcards of Pride’ film under its famous Invincible Indians series. Through the film, it urges all Indians to spare a moment to remember over 22,000 brave hearts who laid down their lives in military actions since 1947, and display their respect through a small gesture of lighting a candle outside their home at 8 pm on March 23, Martyr’s day.
‘Postcards of Pride’ captures the story of Jitendra Singh Gurjar, a Surat-based security guard who has been writing postcards to martyrs’ families for the last 19 years. Till date he has written letters to 4,000 families. Through the film Bajaj V conveys a message to all the Indians to come together on Martyr’s day at same time to pay tribute to our Martyrs.
Speaking about the initiative, Sumeet Narang, Vice President- Marketing Motorcycles, Bajaj Auto said that the V has created Invincible Indians, a platform to showcase the stories of solid Indians who, by their resolve and determination, performed extraordinary acts for the society. Like Medicine Baba, Ambulance dada and others, Jitender Singh Gurjar is also a true Invincible Indian and the brand hopes that his story will inspire millions of Indians to do their bit to pay tribute to the Martyrs.