Bajaj is set to launch its upcoming variant of the Chetak scooter in a much more affordable variant which is in response to the government’s subsidy reduction
The New Chetak Variant Unveiled
Scheduled for launch in May, the new Chetak model is anticipated to be the base variant in the existing lineup, complementing the current offerings – Urbane and Premium. Bajaj Auto aims to make electric mobility accessible to a broader audience while expanding its retail presence nationwide, tripling the number of Chetak showrooms in the coming months.
A Closer Look at Pricing and Features
With the success of the previous product upgrades, Bajaj Auto’s Executive Director, Rakesh Sharma, affirmed the company’s commitment to delivering value-driven solutions. While specifics regarding the pricing remain undisclosed, Sharma hinted that the new variant would cater to the mass market, diverging from the premium segment. Expectations suggest a smaller battery and a hub-mounted motor, promising efficiency without compromising performance.
Market Penetration and Growth
Since its entry into the EV market in January 2020, Bajaj Auto has witnessed remarkable growth, selling over 1,00,000 Chetak e-scooters in the fiscal year 2023-24, capturing a commendable 14% market share. The strategic expansion of Chetak retail outlets from 164 cities to an anticipated 600 stores within the next few months underscores Bajaj Auto’s commitment to catering to evolving consumer demands nationwide.
A Shift Towards Sustainability
As environmental concerns escalate, the automotive industry faces mounting pressure to embrace sustainable practices. Bajaj Auto’s relentless pursuit of innovation in the EV segment aligns with global efforts to mitigate carbon emissions and foster a greener future. By offering an affordable electric scooter variant, Bajaj Auto aims to democratize electric mobility, empowering consumers to make eco-conscious choices without financial constraints.