Auto Expo 2014 LIVE: MINI John Cooper Works launched

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We are reporting LIVE from Auto Expo 2014 and BMW Group owned iconic car maker MINI has launched the new John Cooper Works in India. 

(Auto Expo 2014: Exhaustive Live Coverage – Images, Details and Reports)

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At the event, Mr. Philipp von Sahr, President, BMW Group India said, “A MINI is always capable of more – both on the race track and on the road. Traditionally the bona fide symbol for the go-kart like experience of driving a MINI, John Cooper Works is a definitive source of top-quality products tailored precisely to the spirit of the MINI, in terms of both technology and design. With the launch of John Cooper Works Accessories in India, MINI enthusiasts can boost their car’s sporting character for a customised racing personality.

The MINI John Cooper Works (JCW) embodies pure racing tradition, carefully cultivated over more than five decades. Under the watchful eyes of Mr. John Cooper, the legendary Formula One designer and business partner of Sir Alec Issigonis – the creator of MINI, the classic MINI was developed and matured into a successful racing and rally car. Today, the John Cooper Works majors in options and accessories for MINI drivetrains, suspension, aerodynamics and interiors, as well as vehicle concepts and small-series models allowing MINI enthusiasts to indulge their passion for motor sport.

The John Cooper Works accessories authentically enhance the bold and muscular characteristics of MINI.

All retrofit products from the John Cooper Works Accessories are sold as part of the Original MINI Accessories range. Sale and installation of John Cooper Works Accessories will be carried out at MINI dealerships. When retrofitted, they do not in any way affect the terms of warranty valid for each vehicle.

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