The Auto Expo 2014 was flagged off with great pomp and show as Yamaha displayed a diverse range of two-wheelers to treat its fans .To add more glamour and power to the show, the company invited its brand endorser and the youth icon, John Abraham, at its stall.
John graced the occasion along with the senior management of Yamaha. John was also ceremoniously handed over the keys of the super sport YZF-R1. Being an avid biker himself, John was upbeat about the Auto Show and congratulated the Yamaha for putting up an exciting show at the Expo.
The presence was followed by a recent announcement onthe extension of Yamaha’s association with the popular Bollywood actor. John Abraham will continue to be the brand ambassador of the company’s flagship bikes. The company believes that a biking enthusiast himself, John Abraham will further take Yamaha’s brand image to the consumer. The target audience identifies with him because he signifies the sense of style, speed and ruggedness.
John Abraham in the QnA session with the media thanked Yamaha for the powerful bike and acknowledged the exciting product lineup from Yamaha India.