Audi organizes Ice Driving Experience for Indian business leaders in Davos

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Added in: Audi

The world is a beautiful place to live if you’re a successful businessman, a famed artist or a politician. The world lays down a red carpet beneath every stride of yours. Some of the top Indian business leaders recently enjoyed Audi’s hospitality and a unique experience to drive on the ice in Davos, Switzerland, while participating in the World Economic Forum. Audi is the official chauffeur partner for the event.

The members of the CII Indian business delegation were given an exclusive opportunity to experience the technological prowess of the Audi A8 and the sporty Audi S4 Avant  cars – at the Audi Ice Experience at the Seepromenadein Davos. The event also saw a pre-premiere of the Audi RS6 Avant

Business leaders from India Inc who participated at the exclusive Audi Ice Experience included Mr. Anant Bajaj (Joint Managing Director, Bajaj Electricals Ltd), Mr. Sanjiv Bajaj (Managing Director, Bajaj Finserv Ltd), Mr. Adar Poonawalla (Chairman of Poonawalla Group) and Mr. Daljit Singh (President, Fortis)

Besides this, the visitors from the Ice Driving Experience could also test drive the Audi R8 Spyder, the Audi SQ5, and the Audi A7 Sportback.

“As an official partner of the WEF, Audi has the opportunity to demonstrate our ‘Vorsprung DurchTechnik’ philosophy to these opinion leaders. It is a privilege for Audi India to host some of India’s most prominent leaders at the exclusive Audi Ice Experience in Davos and providethem with an exclusive drive of the Audi A8 and Audi S4 Avant,” said Michael Perschke, Head, Audi India.

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