Audi India launched its first showroom in Goa yesterday. The world-class showroom was inaugurated by Mr. Rahil Ansari, Head – Dealer Development, Audi India and Mr. Venkat Muppana, Managing Director, Audi Goa (MVR Automobiles Pvt. Ltd)
“The launch of Audi Goa showroom amplifies our presence in one of the key markets for luxury cars and provides us with an opportunity to capitalize on the growing demand for luxury automobiles in the western region. We see a huge potential for growth in Goa and are happy to have found the right partner in MVR automobiles. Their rich experience of over 50 years in infrastructure projects across the region makes them the ideal partners for Audi in Goa”, said Mr. Michael Perschke, Head, Audi India.
The new showroom is spread over a total area of 7516 sq. ft. and its honeycomb aluminum façade on the exterior is in-line with Audi’s global corporate design and identity standards. The showroom’s display area can accommodate 6 cars and the entire Audi India model range will be available for sale in Goa. Audi Goa will also house an Audi Shop and Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.
“It is a matter of great pride for us to be associated with Audi. At Audi Goa, we ensure that customers are provided with a distinct luxury experience that the brand with the four rings is known for globally. Audi’s global leadership position and its unparalleled commitment to luxury is what has driven us at MVR automobiles to deliver this world-class facility. Keeping in mind Audi’s global and India strategy, we will strive for the No.1 position in Goa in months to come,” said Mr. Venkat Muppana, Managing Director, Audi Goa (MVR Automobiles Pvt. Ltd)
“We are aiming for the No.1 position by 2015 and each milestone achieved is further spurring our speed towards the top spot. To tap further into the underlying growth potential of the luxury automotive market of India, we have chalked out our dealer expansion strategy to reach the maximum number of potential buyers across the country. It is important for us to be present wherever our customer is and in line with this commitment, we have already expanded our base in 21 dealerships across the country. By end of 2012, we will have at least 25 dealers pan-India, with plans for new dealerships in markets like Lucknow and Kanpur among others.” added Mr. Michael Perschke.
Audi Goa will also manage the after sales service facility, located in Verna industrial area, Verna Salcate. This facility is spread over an area of 8735 sq ft. and has a capacity to service 8 cars per day in 1 shift on a total of 4 bays. The technicians at the facility are trained to ensure world-class services to the customers.
The company has already opened new showrooms in Coimbatore, Delhi West, Nagpur, Bhopal and Navi Mumbai, this year and plans to add 4 more showrooms to its network by end of 2012.