Audi, the popular German luxury car manufacturer, has crossed the 2 million fan mark on Facebook. India has not only been one of the fastest growing markets for Audi but has also been the fastest growing social media country for Audi globally. This feat makes Audi India the biggest social media market for Audi, second only to Audi USA.
Expressing delight, Mr. Michael Perschke, Head, Audi India said, “Appreciation from 2 million fans on Facebook is a testimony of Audi’sgrowing popularity amongst youth and the aspirational value that they associate with our brand. A mix of highly engaging content, fun contests and consistent messaging were the key factors that have helped us in reaching this milestone. Our Facebook wall is plastered with love and support from fans. Audi has clearly and successfully demonstrated that it is the coolest brand in India.”
To celebrate its 2 million fans milestone, Audi India has a contest where the grand prize will see one lucky winner accompany Audi’s young racing talent, Aditya Patel to his first European race this year. Fans can participate in #loveaudi contest on Facebook and Twitter which was trending nationally within ten minutes of the contest going live. The fans stand a chance to win exciting prizes like a weekend with the Audi Q3, exciting Audi merchandise, miniature model cars and iPads.