Effective June 01, 2024, Audi India will implement a price revision across its entire model range, with ex-showroom prices expected to increase by up to 2%.
This decision comes as a result of the company’s need to address rising input and transportation costs, reflecting the ongoing challenges faced within the automotive industry.
Reasons for the Price Hike
In a statement issued by Mr. Balbir Singh Dhillon, Head of Audi India, it was emphasized that the price adjustment is a response to the escalating input costs that have directly impacted the manufacturing process. He reiterated Audi’s commitment to maintaining sustainable growth for both the company and its dealer partners, while also striving to minimize the impact of rising costs on customers.
Impact on Customers
For Audi enthusiasts and potential buyers, the impending price revision shows the importance of making informed purchasing decisions in a dynamic market environment. Understanding the factors contributing to the price increase allows customers to appreciate the necessity of such adjustments while evaluating the value proposition offered by Audi vehicles.
Growth and Performance
Despite the forthcoming price hike, Audi India continues to demonstrate robust performance in the market. The company’s sales figures for the fiscal year 2023/24 reflect a notable 33% growth, with 7,027 units retailed during this period. Additionally, Audi’s pre-owned car business, Audi Approved: plus, witnessed an impressive 50% growth in the same fiscal year.
Audi India Product Portfolio
Audi India boasts a diverse product portfolio catering to varying preferences and lifestyles. From the sleek Audi A4 to the luxurious Audi A8 L, and the versatile Audi Q3 to the powerful Audi RS e-tron GT, the range offers something for every discerning driver. With the introduction of electrified models like the Audi e-tron GT, Audi remains at the forefront of innovation, aligning with global trends towards sustainable mobility solutions.