Audi acquires Ducati for $1.12 billion

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We have been closely following the developments preceding the sale of popular Italian bike maker Ducati. First, a rumor hit the web that Indian manufacturer Hero is looking forward to buy the bike brand. Then, a news daily Corriere della Sera said that Daimler AG too may be interested in acquiring Ducati. This happened soon after another German luxury car maker Audi started taking interest in buying the bike manufacturer. However, Daimler was quick to deny any such interest. Later, Fiat heir Lapo Elkann has commented that he is interested in bidding for acquiring the iconic Italian bike maker. The latest development is that Audi has bought the famous two wheeler brand for $1.12 billion.

This simply means that Audi can now boast of a line up of bikes in its portfolio to give an even stronger fight to arch rival BMW, the latter’s bikes being renowned around the globe. If rumors are to be believed, The payment made to Ducati includes the clearance 200 million Euros of debt that the bike maker faces.

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