Aston Martin has confirmed that it will expand its product offering for markets outside of Europe. Based on a conditional offer of an exceptional regional growth fund from the UK Government, Aston Martin will commence work this year on new models intended to broaden its customer reach in export markets such as China and the Middle East.
The UK Government has committed support of up to the value of £6.9 million, conditional on investments in new products from Aston Martin.
Aston Martin CEO, Dr Andy Palmer says that expanding the product range will enable a greater reach into export markets which is an essential part of Second Century business plan. The support from the Government to help execute the plan is a meaningful vote of confidence in the future of the company. Expanding its export portfolio will help Aston Martin clock better sales.