Name’s Martin, Aston Martin! The luxury British sports car brand will introduce its latest model, DB10, in the 24th instalment of the fictional spy movie franchise James Bond.
Aston Martin, together with EON Productions, the producers of the James Bond film franchise, have unveiled Bond’s stunning new car, the Aston Martin DB10 on the 007 stage at Pinewood Studios. The luxury British sports car brand has confirmed that James Bond will once again drive an Aston Martin in the latest instalment of the film franchise, Spectre, which is due for general release on 6 November 2015. On this occasion, it will be a model developed specifically for the film and built in-house by the brand’s design and engineering teams.
Led by Aston Martin Chief Creative Officer, Marek Reichman, the design team worked closely with the film’s director, Sam Mendes, to create the ultimate car for the world’s most famous spy. Celebrating the great British brand’s half century with Bond, which started with the iconic DB5, the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins.
Dr Andy Palmer, CEO of Aston Martin, said, “In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond. To be partnering once again with EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin. I’m incredibly proud of everyone in the team at Gaydon who have brought this special project from concept to reality.”
Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.