Apollo Launches Apterra AT2 All-Terrain SUV Tyres In India

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Apollo Tyres has introduced their new all-terrain tyre for SUVs, the Apollo Apterra AT2 in India. This new rubber complements Apollo’s existing Apterra range which includes specialised Highway Luxury (HL), Highway Terrain (HT), High Performance (HP) and the All-Terrain (AT) tyres for SUVs. Designed and developed as a collaborative effort between their two Global R&D Centres — in Enschede, the Netherlands and in Chennai, India – and a cross-functional team comprising members from R&D, Manufacturing, Service, Business Quality and Marketing, the Apterra AT2 will be produced at the company’s Vadodara unit in Gujarat. The new tyre promises unmatched traction and durability and has been thoroughly tested in the toughest of conditions in South Africa before being introduced in India.

Pic 1 Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd at the launch of Apterra AT2 tyres

Equipped to handle obstacles both on-road and off-road, the Apollo Apterra AT2 is designed to perform flawlessly on all terrains. It has a patented tread design with 3D interlocking sipes, tread with DPF technology and shoulder design with SAW-Tooth technology, which provides a higher level of traction. Triplex casing and high tensile steel belts make the tyre highly durable and impact resistant. The herringbone grooves of the tyre ensure efficient water drainage on wet roads and provide better control during off-roading. The wider tread width also provides enhanced stability during cornering.

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With this new tyre, the company is looking at catering to the all-terrain market of approximately 15,000 tyres/month in India and is introducing 8 sizes in phase 1, which are targeted towards vehicles like Endeavour, Fortuner, Pajero, Force One, Scorpio, XUV 500, Hexa and others. Another 6 sizes of Apollo Apterra AT2 would be launched in phase II, and together, the range will cover over 90% of the all-terrain vehicle market.

Pic 2 Apollo Apterra AT2

Commenting on the launch, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said “We are sharpening our focus on the SUV segment in India, with specialised tyres for different terrains, as this vehicle segment is growing faster than passenger cars. The excellent test results and the global efforts that have gone into developing the Apollo Apterra AT2 gives us the confidence that this tyre will set a new benchmark in the all-terrain tyre space, and will further propel our leadership in the SUV segment.”

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