BMW India recently hosted 2017 edition of the Experience Tour in Mumbai on 19 – 20 August 2017. In its fourth edition, the tour demonstrates the dynamism, versatility and high performance of the entire BMW product portfolio in 14 cities across the nation. Post Mumbai, the tour will be held in Pune, Hyderabad, Bengaluru, Kochi, Chennai, Raipur and Ranchi.
The BMW Experience Tour 2017 is a platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers will have an opportunity to experience the control, manoeuvrability, luxury and comfort of the range of BMW Sedans, Sports Activity Vehicles (SAVs) and M cars.
Models including the 3 Series, 3 Series Gran Turismo, new 5 Series, X1, X3 and the X5 will be available for test drive to participants. Further, BMW certified driver trainers will offer advice on various driving techniques like slalom, fast laps, corner braking and emergency braking. The BMW i8, 7 series, 5 Series and the M cars will be on special display. The BMW Experience Tour 2017 also features gourmet delights by celebrity chef Vicky Ratnani. He will engage the participants through a master class that will showcase how to turn everyday food into gastronomic delights.
While the BMW Accessories and Lifestyle Zone will feature merchandise at special offers, the BMW 7 Series Individual Lounge offers customers an opportunity to customize and enhance their vehicle in line with their personal requirements. The BMW 7 Series Individual Lounge will showcase individual paint finishes, leather upholstery and trims.
Throughout the Experience Tour, a special structure inspired from the BMW kidney grille will be created in each city representing BMW’s standards. The weather proof, air-conditioned structure will accommodate the reception, briefing and display areas. A recreation zone will ensure an entertaining time for the entire family. An exclusive Kids Zone featuring everything from a special driving zone with BMW Baby Racers, electronically simulated track, driving games like Forza and foosball has been created.
Speaking on the occasion, Vikram Pawah, President, BMW Group India said that the BMW Experience Tour 2017 is a specially designed concept to provide our customers and prospects with adrenaline-charged experiences, unparalleled luxury and unforgettable moments. Sheer Driving Pleasure is at the heart of BMW Experience Tour. This unique modern luxury experience enables customers as well as prospects to appreciate the versatile capabilities, technology and safety systems of the fascinating range of BMW vehicles.
Sharad Kachalia, Dealer Principal, Navnit Motors said, “We believe that the foundation of our association with BMW India is built on striving and ardently offering aspirational products and services to our customers. The BMW Experience Tour 2017 is a perfect platform for us to showcase the prowess of fascinating BMW vehicles in Mumbai. We are confident that our customers will immensely appreciate this ‘Sheer Driving Pleasure’ experience.”