German luxury car manufacturer, Audi has announced the roll-out of the Audi Mobile Terminal tour in 20 cities for the 2016 season. The first edition of this initiative was organised last year. Over 1,200 customers visited the Audi Mobile Terminal in 2015.
The Audi Mobile Terminal is based on the Audi Terminal concept and is a fully functional mobile showroom designed to provide a full Audi experience to customers. Beginning with its 2016 season, the Audi Mobile Terminal will be first showcased in Siliguri from the 24th of June to the 26th of June 2016, followed by Patna and Jamshedpur.
Complete with car on display, Audi Exclusive Elements and an Audi Lounge, the Mobile Terminal takes the brand to the doorstep of the Audi customer. Besides displaying the cars and Audi accessories, the Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge.
Convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be showcased to customers over two days in each targeted city in association with Audi dealer partners. The Audi Mobile Terminal is slated to visit more than 20 cities over the next six months and will target over 5,000 customers across India.