Hyundai receives overwhelming response for the Elite i20.
The Elite i20 is shaping up to be Hyundai India’s most prolific launch ever. Within just 20 days of its world premiere in India on the 11th of August this year, the Elite i20 claims to have lapped up over 15,300 bookings and amassed over 79,200 dealer inquiries. This enthusiastic response has made it the most booked car in the current Hyundai portfolio, the i10 Grand with 10,000 bookings within 20 days and Xcent registering 11,000 bookings in 30 days playing catch up.
On this overwhelming response, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing- HMIL expressed, “We are overwhelmed by the customers strong appreciation and acceptance of the new Elite i20 making it a huge success. This is Hyundai’s fifth sequential successful product launch highlighting the customer confidence in the Hyundai’s aspirational brand value and products. The demand of Elite i20 has doubled and we are working towards increasing its production to reduce the waiting period for faster deliveries so as to delight the customers.”
Mr Srivastava, also added, “In the challenging times, where price is a key decider, the overwhelming response of Elite i20 showcases there are discerning buyers who are not willing to compromise and seek segment defining products with high aspirational brand values and class-leading features. The Elite i20 has seen heightened response all over the country with diesel bookings of 52% of the total bookings which are as per expectations. Elite i20 received 15,300 bookings and generated 79,200 enquiries within 20 days of the launch. As a commitment to the Indian market, Hyundai has launched the Elite i20 within 5 months of the successful launch of Xcent, improving the domestic volumes and increasing market share. Earlier, Hyundai Grand also received strong customer and media response making it the Indian Car of the Year in the year 2014. Elite i20 promises to be a strong performer and trendsetter exceeding customer expectations.”
You can read all about the Hyundai Elite i20 here.