Chevrolet India today has launched a new campaign for the Beat with a concept of ‘Shattering Perceptions’ to tap their target customers. The new campaign will also align with the main attribute of the car 'Fun to Drive'. The Shattering Perceptions campaign claims to present fresh content through real life situations which are authentic, because this, says Chevrolet, has been done with real people, not actors. The new campaign approach for Beat, according to the American manufacturer, seeks to get people to re-evaluate
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