PT Tata Motors Distribusi Indonesia (TMDI), wholly owned subsidiary of Tata Motors Ltd., recently announced its foray into the Indonesian automotive industry with the launch of three new exciting Tata passenger vehicles — the Tata Aria, the Tata Vista and the Tata Safari Storme. With these three debut products, TMDI believes that Indonesian consumers will be able to enjoy best vehicle experience.
Commenting on the commercial launch, Mr. Karl Slym, the Managing Director of Tata Motors, has said, “As a global company, committed to bringing great vehicles and experiences to our customers across different geographies, we are delighted to now extend our footprint into the exciting Indonesian market. Since we made the announcement to enter this market a year back, we have tested various products across Indonesian terrain and are convinced that we are bringing in the right product mix, offering smart solutions for mobility to our Indonesian customers. We look forward to a long relationship with our customers here, with products and service that match their needs and aspirations as well by contributing to the local ecosystem and becoming a committed partner to the community here.”
“Today, Tata Motors announces the launch of its three flagship product offerings for the Indonesian market, the Tata Aria, Tata Vista and Tata Safari Storme. Affirming our commitment to expand in Indonesia, a market that offers huge potential,” said Biswadev Sengupta, President Director of PT TMDI.
“We believe that these three high-quality Tata Motors products will become the first choice for a new breed of Indonesian auto consumers seeking unrivalled durability, quality and safety. All these products are being introduced after extensive trials and tests in Indonesia to ensure that they meet the operating requirements here.” he added.
The first of the three debut product offerings announced by TMDI is Tata Vista GZX, which is powered by a 1.400cc gasoline engine.
The second product is Tata Aria Pure 4×2 2.2L MT MPV, which would compete with some well established rivals in the very competitive MPV market of Indonesia.
According to TMDI, the Aria crossover offers a unique combination of two sets of characteristics: an MPV by design, and an SUV by performance. TMDI believes that this unique combination will succeed in attracting a new type of consumer in Indonesia.
Alongside Tata Aria and Vista comes the launch of the Tata Safari Storme EX.
“Tata products are created from the best manufacturing materials, offering unrivaled durability to any consumer. Very soon, we will be coming out with many more products,” Biswadev said.
“We are introducing five 3S (sales, Service and Spare Parts) dealers to Indonesia today and 4 more will come up by Dec’13 and we hope to have a total of 15 dealerships by March’14, Apart from these set ups, we are setting up around 40 additional workshops by March’14 which will offer customers service almost at their door steps,” Biswadev added.