Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has announced the launch of its official merchandise, the ‘Honda Collection’. This exclusive range of merchandise is designed to complement the modern lifestyle of Honda enthusiasts.
The Honda Collection features a diverse range of stylish apparel, including T-shirts, jackets, and caps. Each item in the collection seamlessly combines functionality with aesthetics, embodying the commitment of Honda to provide its discerning customers with the ultimate expression of style and sophistication.
Mr. Yuichi Murata, Director of Marketing and Sales at Honda Cars India Ltd, commented on the launch of the merchandise, “The Honda Collection embodies our commitment to providing our discerning customers with the ultimate expression of style and sophistication. Each item in this collection reflects the ethos of the Honda Brand, allowing enthusiasts to embrace Honda in every aspect of their lives.”.
The entire range of the Honda Collection will be available at all Honda dealerships across the country. This move is seen as a strategic step by Honda to strengthen its brand presence and connect with its customer base on a deeper level.
Honda Collection Key Features
The Honda Collection includes items such as a Honeycool 100% Micro Polyester Fabric T-shirt, a premium cotton Polo T-shirt, a round neck T-shirt in both white and black colors, a bonded fleece jacket, a lightweight all-weather polyester jacket, and caps. These items are designed with absorbent and breathable fabric, ensuring comfort for the wearer while also reflecting the quality and reliability that Honda is globally acclaimed for.
This launch comes at a time when the automobile industry is witnessing a trend of car manufacturers venturing into lifestyle products to create a holistic brand experience. With the introduction of the ‘Honda Collection’, Honda Cars India Ltd. is set to ride this wave, offering its customers a new way to connect with the brand.