One of the largest SUV makers, Mahindra has declared its alliance with various T20 teams. The SUV maker has teamed up with Royal Challengers Bangalore, Delhi Capitals, Mumbai Indians, and Rajasthan Royals. Mahindra aims to promote the diverse culture of sports through this alliance.
The vision of Mahindra regarding sports
Mahindra has aimed to strengthen its relationship with its customers as well as the T20 teams through this partnership. In the upcoming season, Mahindra will introduce several engagement activities. These activities will include meet-and-greet sessions with players from the T20 teams, giveaways of branded merchandise, and contests.
Mahindra will run these contests exclusively for its customers to win the opportunity to attend the meet-and-greet sessions. Also, Mahindra will increase the test drives at its dealerships through this partnership. The SUV maker is committed to delivering a one-of-a-kind experience for its customers and fans by combining the thrill of the T20 league into its showrooms.
About Mahindra’s recent association
Mahindra has recently collaborated with the IBA Women’s World Boxing Championships as the title sponsor. Mahindra gave their XUV300 TGDi and All-New Thar as the official SUVs of this event. This partnership has allowed the brand to demonstrate its dedication to excellence and innovation in sports. India won 4 gold medals and topped the medal tally among 63 nations at this event.
Official Statement
Veejay Nakra, President of – Automotive Sector, Mahindra & Mahindra Ltd., said, ” We are thrilled to be associated with four marquee teams competing in the T20 league as the official SUV partner. This association presents a perfect opportunity to connect with our customers and fans in a unique and engaging way. In order to bring the excitement of the T20 league to our showrooms and dealerships around the nation, we are looking forward to planning a variety of on-ground activities. The T20 league is one of the world’s largest cricket leagues, and we are confident that this partnership will have a positive impact on our brand, growing interest, and value. “