Hyundai Motor Company, an official sponsor of the biggest football tournament -FIFA World Cup 2022, announced on the 20th of October that it will support 50% of the event’s passenger transportation needs by providing eco-friendly vehicles for the event, thereby helping FIFA 2022 achieve its carbon neutral goal. In addition to providing fleet vehicles, Hyundai Motor launched the Goal of the Century (GOTC) World Cup campaign with the slogan ‘A United World for sustainability’, visualizing carbon neutrality for the World Cup and football fans worldwide.
A total of 616 fleet vehicles will be provided by Hyundai for the FIFA World Cup 2022, out of which 446 will be passenger vehicles, with just over half (226 units) being hybrid electric (HEV) and battery electric (BEV) models. Hyundai will also provide 10 Elec City electric buses for transporting members of the media during the event, scheduled to take place in Qatar from November 20 to December 18.
“Hyundai Motor and FIFA share a strong commitment to make this year’s event a sustainable success through the use of clean mobility. By providing our eco-friendly hybrid and battery electric vehicles as ground transportation, we expect to achieve our shared goal of making the World Cup in Qatar a win-win for planet Earth and humanity,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. This also marks the first time in FIFA history that electric vehicles have been used at this scale, the company added.
Hyundai will be providing its premium models which consist of the likes of the Hyundai IONIQ 5, Sonata HEV, Tucson HEV and KONA HEV as well as Genesis G80 EV and GV70 EV to transport FIFA VIPs and staff, in addition to the Elec City buses. The company will also operate roadside charging services for the discharged BEVs while FIFA will provide 100 kW-150 kW EV chargers at the event’s parking facilities located in Doha, Qatar, to ensure the BEVs’ continuous operation. Hyundai Motor will conduct real-time monitoring of the fleet vehicles for any breakage or accidents, and provide prompt service response as needed. The company is also utilizing a real-time vehicle control service to improve fleet service quality management. By detecting any accident or vehicle breakage in real-time, the system will dispatch emergency vehicles to repair and inspect the accident via its Qatar dealership service infrastructure for vehicle repair as needed. Starting in October, Hyundai has also conducted a training program about its HEVs and BEVs for all drivers involved in the fleet operation.