Mahindra & Mahindra Ltd. today announced its entry into the NFT (non-fungible token) universe, with the release of its first tranche of tokens, becoming the first Indian automotive OEM to enter this space. The first NFT offerings from Mahindra will be based on the iconic Thar and will be released in collaboration with Tech Mahindra. This first-ever series comprises four NFTs that will be put up for sale via an auction starting the 29th of March 2022, on Tech Mahindra’s NFT marketplace christened ‘Mahindra Gallery’.
Official statements
Commenting on the launch, Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd said, “Mahindra & Mahindra has always been a pioneer in adopting new-age digital innovations to enhance customer experience. The launch of NFTs is another exciting step for us to leverage the next frontier of digital marketing. We will be able to offer a whole new set of experiences to our customers, build communities for our brands, and also increase brand awareness and loyalty. With our entry into the NFT space, we are all set to harness the countless possibilities of interacting and adding to the Mahindra brand and all our nameplates, and there is no better brand for this debut than the Thar.”
CP Gurnani, MD & CEO, Tech Mahindra, said, “At Tech Mahindra, we believe in innovating for the future. As an industry front runner, we have significantly contributed to digital transformational strategies and solutions. In line with our aim to reimagine the customer experience, engagement, and brand equity through digital transformation, we are launching an NFT marketplace in collaboration with Mahindra Group. This marketplace titled ‘Mahindra Gallery’, is a one-stop-digital asset and collectibles marketplace for all patrons of the Mahindra Group, and this platform-of-the-future will emerge as a key lever to showcase the rich archives and history of the Group that everyone can own in the form of NFTs, ushering in the next wave of digital ownership.”
Mahindra: Upcoming launches
The next-gen Mahindra Scorpio is arguably one of the most exciting launches that the year 2022 will witness. With numerous production-ready test mules being spotted every now and then, the launch of the Scorpio is not too far away.
The next-gen Scorpio will be powered by the same petrol and diesel engines that power the Thar and the XUV700. The petrol engine will be the turbocharged 2.0-liter Mstallion unit which will produce around 150 hp. The diesel engine will be a 2.2-liter Mhawk unit which will produce power around the similar 150hp mark