Triumph Motorcycles have appointed Eulogy! India as their PR and communications partner as they look to make an entry into the Indian market. Eulogy! India were chosen following on from a competitive pitch where a number of leading agencies from across India were short- listed. In addition to strategising and generating coverage, Eulogy! India will also be responsible for building the brand preference within the digital space.
Ashish Joshi, Managing Director (India), Triumph Motorcycles says, ‘India is the second largest two-wheeler market in the world and we see it as the next step in our global business model. It was thus imperative for us to have the right associates on-board. During the entire pitch process, we were very impressed with Eulogy’s approach, strategic thinking, innovative ideas and overall commitment to the brand. We look forward to a rewarding association with them.’
Rohan Srinivasan, Director, Eulogy! India says, ‘Triumph Motorcycles is an iconic brand and I am delighted that they have chosen us as their PR partners. From the company’s rich heritage to exceptional design combined with outstanding engineering – the brand has provided a true riding experience to millions across the globe. With this in mind, our objective from the outset will be to establish Triumph as a leading brand in the market whilst, also establishing brand recall amongst target consumers.’