Indian tyre manufacturer, MRF has introduced its new Masseter range of Tyre for Two Wheelers. Masseter by MRF, is aimed to be a ‘Cornering specialist’, and is claimed to be one of the most innovative additions to its range of tyres. Targeted towards passionate bikers, the Masseter was unveiled at a special event at a race track in Coimbatore. Seasoned riders were invited to the race track to test the new tyre and get a hands-on experience of MRF’s cutting edge technology.
Speaking on the occasion Koshy Varghese, Executive Vice President Marketing at MRF Ltd said that the idea was to get people to actually experience what the Masseter tyre can do. When it comes to tyres that are used for cornering, a rider isn’t going to risk sticking to a tyre of average quality. MRF wanted to simulate an environment where the rider could test the tyre to the hilt but be assured of his safety while doing so.
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The Masseter tyre will be manufactured for two-wheelers with a capacity of 150 CC and above. What makes the tyre special is that it has been built for cornering, which will appeal to riders who like to hit long, winding roads. Everything from the rounded edges, to a soft compound used and specially designed contours has been designed to help riders navigate steep curves with ease.
Among the invited riders were the bikers who had made a big contribution to the ‘Ride Along with MRF’ platform and some who had actively participated in the campaign on social media.