Mercedes-Benz India announced its sales numbers, its best ever in the Indian market. The company recorded its best fiscal year (13,558 units), best quarter (3,622 units) and best monthly sales ever (March 2016).
Mercedes-Benz India says that this sales performance firmly underscores the growing customer preference for the Three Pointed Star in India, as a result of a focused customer centric approach adopted by the brand. The Q1 sales momentum achieved is significant against the backdrop of the diesel ban in the key Delhi and NCR market, successive price hikes and a lack of incentives for the automotive sector in the Union Budget.
The E-Class, celebrating 20 years in India, was the highest selling car model for Mercedes-Benz in the first quarter of 2016. The E-Class’ popularity was closely followed by the C-Class which remained a significant volume contributor in Q1 2016. Apart from the sedans, the SUV portfolio comprising the GLA, GLE and the GL also grew in Q1 2016. The New Generation Cars remained a steady contributor to volumes in the quarter as well.
Speaking about the sales Roland Folger, Managing Director & CEO, Mercedes-Benz India, said that it is a significant achievement for the car maker, as the company has maintained its growth momentum in Q1 2016, despite facing multiple market challenges. He further added that the comprehensive retail network enhanced the growth story even further with new customers opting for a Mercedes-Benz.
Folger also said that the company is confident of maintaining this profitable and sustainable growth in India, as it will be introducing some of the most awaited products from Mercedes-Benz’s global portfolio in the coming months.