Tata Group’s Land Rover is the only Indian-owned brand in a ranking of the world’s top 100 most valuable brands. The survey, conducted by leading brand consultancy services Interbrand, puts the British luxury SUV and off-roading specialists at No. 91, with a brand value of $4.47 billion. That puts it higher than many global brands like FedEx, Nokia, and Nintendo.
Speaking on this positioning, Interbrand said, “”Exemplifying British engineering and expertise in the SUV category, the iconic British brand (owned by TATA of India) has invested heavily in product creation, facility, and infrastructure.”
The consultancy further added, “with 115 awards across its car range (led by Range Rover with 55 awards), Land Rover is finally getting the recognition it deserves and has improved its J D Power scores significantly. With the customer at the heart of the company, a clear focus and significant investment in improving design and quality, and demonstrating world-class technology and innovation, Land Rover is fully equipped to experience accelerating success in the forthcoming Age of You.”
To be eligible for inclusion in the Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries, according to Interbrand. It must have a significant presence in Asia, Europe, and North America, as well as broad geographic coverage in emerging markets. Moreover, the brand must have a public profile and awareness across the world’s major economies.
So guess, who sits at the top of this coveted list? Yeah, you are right, Apple.
Source: Interbrand