It is by now a well known fact that BMW India is fast getting closer to launching the much publicized 1 Series of cars in Indian car market. We reported when it emerged that the marketing campaign for the upcoming 1 Series is underway and now, it has emerged that the Mercedes A Class rival could be launched as soon as in August (next month!).
The new 1 Series will become the third car from the Bavarian car maker to be launched in India this year. The BMW 1 Series will also become the smallest and the least priced car in BMW India’s stable. The 1 Series cars will come to India via CKD route and will be assembled at car maker’s Chennai facility.
BMW India’s official website for BMW 1 Series is up and the car maker has started publishing marketing initiatives for the upcoming car. Under this initiative, ten ‘lucky’ winners would go on a fully paid trip to Germany and get to drive the 1 Series along with cricket maestro Sachin Tendulkar and Indian FIA GT driver, Armaan Ebrahim.
Mr. Philipp Von Sahr, the president of BMW India, earlier announced that the new BMW 1 Series will be launched in India in September. However, it appears as if the great response to the A Class has got has compelled BMW India to reschedule the launched of the 1 Series to August. Not at all a bad thing for us. Is it?
The India spec BMW 1-Series cars is expected to share its engine options with the X1 crossover. This means that the India-spec 1-Series will be powered by a 2 litre turbocharged diesel engine with max power-torque figure of 184Bhp-380Nm and a 2 litre naturally aspirated petrol engine that has a max power-torque figure of 150Bhp-200Nm. The engines will come mated to an eight speed automatic gearbox
It would surely be interesting to see BMW 1 Series and Mercedes A Class indulging in a duel with each other in battleground India.