Flipkart and Royal Enfield (RE) have joined hands for an exclusive tie up. The e-commerce website will now sell the bike maker’s complete range of gear and accessories. Customers can now purchase RE products including helmets, riding gear, saddle bags, and head-gear. Flipkart will also sell RE’s lifestyle products such as shoes, T-shirts and jackets. Previously, after creating an auto accessories category on Flipkart, the online marketplace is said to have witnessed a growth of 200% overall in the year2016-17 as compared to 2015-16.
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At the moment, the aforementioned category houses more than 3.5 Lakhs number of products. With the new tie up with Royal Enfield, Flipkart will amp up an additional collection of over 70+ products in the first phase followed by another 50+ auto accessories in the second phase covering the entire accessory range of the bike-maker. Flipkart promises a timely delivery and hassle free shopping experience to the customers as the entire range of the Royal Enfield accessories will be available under the Flipkart Advantage benefit.
Commenting on the exclusive partnership, Adarsh K Menon, VP Electronics and Auto expressed that Royal Enfield is one of the most trusted and respected motorcycle brands in the country and represents an increasingly growing community of riders across India. VP Electronics is extremely excited to be associated with the flag-bearer of the riding community in India that has set a very high benchmark in terms of the quality offered on their product range. The collaboration enables motorcycle enthusiasts and fans of Royal Enfield to be a part of an iconic global brand by having an easy access to authentic and genuine gear range, from the comfort of their homes.
Speaking of the alliance, Samrat Som, Head– Gear Business, Royal Enfield said that Royal Enfield has pioneered the leisure motorcycling segment in India and has been at the forefront of its remarkable growth. With more and more people riding out, there is a growing need for appropriate gear and accessories amongst these riders. Their purpose-built riding gear brings together Royal Enfield’s years of riding experiences through a variety of terrains and weather conditions. He further added that they believe that in a market that is currently underserved with respect to quality riding gear, our products will augur very well for customers. RE’s apparel and gear range is a natural extension of our core business; the company believes that Royal Enfield brand allows its consumers to express themselves and with this range of products, they are able to be part of consumers’ lives beyond riding.