India’s only two-wheeler manufacturer to represent the country at the pinnacle of motorcycle racing, Mahindra Two Wheelers Ltd today inaugurated a first of its kind MOJO dealership in Bengaluru. The dealership located in Banaswadi, is a first of its kind two-wheeler brand specific dealership in the country.
This dealership which also includes a workshop has been designed to provide a one-stop destination for all biking enthusiasts. Thus the MOJO dealership will not only showcase accessories and merchandise but will also provide customisation and servicing attributes. The all-new MOJO dealership is inspired by the community of owners – ‘MOJO TRIBE’. It translates the brand ethos into brick & mortar, having meticulously planned sections showcasing the essentials of riding & the adventure of ‘Trails of Mojo Tribe’. It also embodies the two pillars of ‘Joy of Riding’ and ‘Brotherhood’.
Speaking at the inauguration, Naveen Malhotra, Sr. GM – Sales, Marketing & Product Planning, Mahindra Two Wheelers said, “We have always believed in biking being a lifestyle & attitude than just a product and hence we took the unconventional route right from the launch of the ‘MOJO Tribe’ for MOJO owners to the ‘Trails of MOJO Tribe’ which took the owners to experience the bike in diverse terrains. The launch of this Exclusive Dealership is a natural progression in our strategy to build this biking culture by providing a platform for bike enthusiasts to explore, engage and experience the brand MOJO in a holistic fashion.“