Volvo Cars Showcases the New S80 at the launch of Volvo Lounge

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Swedish luxury carmaker Volvo Auto India today launched its first exclusive Lounge and also showcased the new S80 facelift at the Terminal 3 Domestic Departure, Indira Gandhi International Airport, Delhi.

The Lounge is suitably located at the entry of the departure concourse next to the information desk, spread over an area of 925 sq ft having a true Scandinavian luxury experience. It focuses at the discerning travelers, helping them relax before boarding a flight and at the same time informing the customers about the pioneering concepts designed at Volvo Cars. ‘Cool on outside and warm inside’. The Lounge comes with exclusive Volvo Retail Experience (VRE). Volvo carlines would be on public display at the lounge entrance accessible for all the travelers. However, the entry into the Lounge would be only ‘by invitation’. Platinum and Gold cards respectively for Volvo customers and VIP guests.

The New Volvo S80, showcased at the Lounge, features Pedestrian and Cyclist Detection with full auto brake. The D5 summum gives a class-leading fuel consumption of 14.69 kms/ltr. It is available in D4 and D5 diesel engine, priced at Rs 41.35 lacs and Rs 44.80 lacs respectively (Ex-showroom, Delhi).

Mr. Tomas Ernberg, Managing Director, Volvo Auto India says, “Terminal 3 IGI Airport is one of the largest aviation hubs in South Asia with a heavy influx of high profile fliers. Creating a Volvo lounge at such a strategic location is yet another step closer towards our existing and prospective customers. It gives them an experience of Volvo’s brand philosophy ‘Designed Around You’, up close and personal. Partnering with GMR for our Lounge is a perfect synergy of service wherein together we continuously work towards the comfort of our customers.”

Also, with the new Volvo S80 we are taking our philosophy of ‘Designed Around You’ a step further, for our esteemed customers with changes designed around their comfort and need. We have focused on quality and attention to detail in order to give S80 a major boost and sharpen its competitiveness. When it comes to safety we’re always a step ahead and a lot safer. The City Safety has been advanced from 30km/h to 50km/h. This car is retailed through Volvo car dealerships across the country” Mr. Ernberg added.

Mr. Sudeep Narayan, Marketing & PR Director, Volvo Auto India says, “We believe in creating unique Scandinavian experiences for our discerning luxury car customers and prospects. The lounge is a step towards bringing those experiences alive. This is 2014’s first such unique initiative, and we have many more lined up for this year.

Mr. I. Prabhakara Rao, CEO, Delhi International Airport (P) Limited says, “DIAL is privileged to partner with an iconic brand like Volvo Cars. Ever since the commissioning of T3, our retail footprint has registered a 30 % growth and today we are proud of our retail diversity and mix. At IGIA we now host over 500 reputed brands spread across 30000 Sq mtrs, catering to the diverse passenger profiles. We have tailored our retail showcase by continuously studying the evolving needs and preferences of our passengers – the Volvo Cars Lounge is one such unique offering. The alignment of Volvo’s brand philosophy of “Designed Around You” with our approach of customer centricity serves as the foundation for a long standing partnership between the two brands.”

Rohit Chopra, CEO, Tim Delhi Airport Advertising Pvt. Ltd. says, “The Volvo Cars Lounge will provide a totally different experience to the high-flyers wherein they can not only enjoy the lounge but the product as well. Now the passengers can touch and feel Volvo Cars at the lounge providing them a wholesome experience of the brand.


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