Alright, so we have reviewed the Ameo petrol in detail, and it’s turned out a pretty darned good car. But in the modern world, almost nothing works without a good marketing campaign. Volkswagen have been appreciated for their tasteful marketing campaigns in India, and the new AMEO TVC also impresses with its concept and execution.
Revolving around the bittersweet yet beautiful relationship between an Indian father and son, which more or less is the story with almost every middle class Indian household, the TVC tries to touch an emotional nerve. It beautifully depicts the transition in the perception of a father from thinking of his son as a good-for-nothing brat to a grown-up responsible man. In the TVC, the AMEO presents itself as a symbol of approval with an appeal cutting across generations. It’s got the features and tech for the new generation, and the brand equity and conservative design to please a more mature audience – and the sentiment has been expressed rather beautifully.
Conceptualised by DDB Mudra, the Ameo TVC has been directed by Shakun Batra, who has films like Kapoor and Sons to his credit.
“It’s a car that that isn’t a boy’s decision, but that of a man. In a manner that’s the hallmark of all Volkswagen communication, the Ameo TV campaign captures these elements using wit and creativity while strongly delivering the Ameo message to the target consumers” said Mr. Sonal Dabral, Head, DDB Mudra
“It earns the man his first special moment of acknowledgement from his family and friends and is a decision that he can be proud of. Through the Ameo TVC, we have tried to portray this sentiment in a creative, nostalgic and humorous manner, on the back of a father-son duo.” said director Shakun Batra
Check out the video below, and do let us know your thoughts on it.
PS: Just one question, why couldn’t the boy’s mamma have joined the duo for a drive? There was ample space in the backseat, we presume 🙂