In th recent past the cell phone operators, at least in India, are churning out some really cool marketing campaigns – most of which contribute to social or environmental responsibility. Take for example the ‘save paper’ campaign from !dea or the ‘save tigers’ movement from Aircell. When animal activists raised their voice, instead of fighting back, Vodafone stopped using a Pug in their advertisements and shifted to the cool ‘ZooZoo’ campaign. So in this continued battle for remarkable presence in the market, Vodafone has now gone a step further and sponsored E-ricks (electric rickshaws) that will operate in some areas of Delhi. The e-rick, with its zero emissions, targets the reduction of the carbon footprint that petrol/diesel powered vehicles leave on the face of this planet.
The E–rick is said to be a state-of-the-art means of battery powered transportation combined with a striking, funky shape, comfortable design and advanced technical features. The vehicle’s main components are a fully recyclable polyethylene cabin, a heavy duty modular steel frame and an advanced, digitally controlled electric propulsion system. E-rick has been designed & manufactured by an experienced team of experts with backgrounds in engineering, design, business and marketing & has a range of expertise unrivalled in the field of electric vehicles as well as their parts, extras, maintenance, branding and operation. The E-rick will initially operate in the following areas of Delhi:
· Chandni Chowk
· Saket – Press club Road
· IIT – SDA Market area
· GK II
· Delhi University – North Campus
Head over to the next page to read the entire Press Release and more photos of the E-rick>>>