Video: Unique BMW Motorrad flash after image ad


Brands across the world fight hard and do crazy things to make sure that you recall them better. Here’s a new experiment in the chain. BMW Motorrad, in their most recent ad, shown in a cinema hall in Germany, put a hollowed out BMW logo in front of a flash. Rubenz Xaus (S1000RR WSBK rider) urges the audience to close their eyes after he is done telling them about the dream he is living. As the audience close their eyes, all they see is the BMW logo. How does it work? Ever looked into the sun and closed your eyes? What do you see, a white, luminous disc. BMW think the ad will help connect them better with their audience with this ad…


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