How exciting or interesting the ad of a truck can really be? Very, if you conceive and execute it well. In the following ad, featuring the Hollywood action superstar Jean-Claude Van Damme, Volvo Trucks exhibits the precision of its steering system in one of the most creative way possible.
It’s not one of those big budget action ads, but whatever’s been done, has been done with great thought and finesse. With its fine script, balanced cinematography and touching script and music, it did manage to strike a chord with our heart.
We won’t divulge the details much and request you to go ahead and have a look at the ad yourselves. Don’t forget to let us know your opinion on it.