Honda Motorcycle & Scooter India has aired its second TVC campaign showcasing its new 2015 editions of Dream series motorcycles – CD 110 Dream, Dream Neo, Dream Yuga. The 2nd TVC of Dream series carries forward the intriguing story of the first campaign. Part II sees Akshay Kumar return with a bang in his triple role odyssey. The TVC portrays 2015 edition of Honda Dream Series as the natural extension for varied customer range – aspirational class, stylish youth or even the classy office goer.
The three distinctive propositions from a consumer point of view are:
- Dream Neo – Durable and Sturdy motorcycle
- Dream Yuga – Stylish offering in the 110cc stable
- CD Dream 110 – Value for money variant with an unmatched legacy of ‘CD’
The campaign has been created by Dentsu Marcom. It will be on-air in 100 + channels across all genres till June end.
The film opens with the protagonist’s father (played by Akshay Kumar), who is sitting in a courtyard with an elderly man and a girl. The father is joined by his three sons or, the main protagonists (also played by Akshay Kumar) who arrive on their respective Honda motorcycles (Dream Yuga, Dream Neo and CD 110 Dream). The father approves of the girl to be his daughter-in-law but leaves it to her to decide who out of his three sons she would choose.
So who would be selected? Check out the video: