Jeep India has taken over a hill and turned it into a mountain to promote its Compass SUV. The Indian arm of the American brand has installed the country’s biggest billboard on the busy Mumbai-Pune Expressway to make sure no one misses it. However, installing a big billboard that’s 30 times larger than a standard one wasn’t a easy task. So, three weeks, 50 designs, 70 skilled craftsmen, 80,000 kg of metal later and 45 days later, here’s what Jeep India achieved:
The Made-in-India Jeep Compass was launched in India with starting price of INR 14.95 lakh (ex-Delhi). However, the SUV received a price hike in January 2018 and the entry level variant available was at INR 15.16 lakh (ex-showroom). The Jeep Compass range is available to Indian customers in three trims – Sport, Longitude and Limited, and in a combination of 10 variants. Recently, Limited Edition Jeep Compass ‘Bedrock’ was launched in India in June 2018 while the Trailhawk Variant is expected to arrive soon.
Check out an exhaustive video review of the Jeep Compass below:
Check out more images of India’s largest billboard below: