India Yamaha Motor announced a 22% growth in domestic sales* in August 2016, selling 74,868 units as against 61,440 units sold last August. The company continues to maintain an upward trend in sales at the back of its product line-up with the addition of the newly-launched disc brake variant of the Cygnus Alpha scooter and the new Cygnus Ray-ZR. Yamaha is increasing focus on expanding to tier II and III cities, thus reaching out to larger groups of target population has also been instrumental in boosting sales.
Speaking about the sales performance, Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales said that the major breakthrough in sale numbers is the result of Yamaha’s continuous dedication to develop its products by exploring widely held customer choices. The vantage through strategic approach of customer centric activities and network development has contributed to the strong momentum. Yamaha received fantastic response from the market for its impeccable line up of scooters like Yamaha Fascino, Cygnus Alpha (disc brake) and newly introduced Cygnus Ray-ZR.
As a part of its vision to grow as a personal mobility brand, Yamaha offers an appealing line-up of scooters including the new Cygnus Alpha disc brake version for family riding, the fashion scooter Fascino, unisex scooter Cygnus Ray Z and Cygnus Ray – ZR for real boys, apart from the popular motorcycles like the R Series, FZ Series and Saluto Series.
|August 2015||August 2016||Percentage growth|
|Domestic (including Nepal)||61,440 units||74,868 units||22%|