Celebrating 10 years of collaboration, the strategic partnership between TVS Motor Company and BMW Motorrad has reached a remarkable milestone. Starting in April 2013, these 2 automotive giants have exchanged ideas, components, technology, and expertise to launch new sub-500cc motorcycles.
Over the past ten years, TVS and BMW have collectively achieved a remarkable feat, selling more than 140,000 units within the sub-500cc segment. This partnership stands as a testament to their shared commitment to innovation and excellence.
Products of TVS and BMW collaboration
In the fruitful collaboration between TVS and BMW, their first joint creation emerged as the BMW G310 R motorcycle. This marked the beginning of a successful journey that resulted in a series of four bikes sharing the 310cc platform. On this platform, the list of bikes includes the BMW G310 GS, G310 RR, and TVS Apache 310.
Moreover, TVS took the lead in crafting their flagship Apache 310 motorcycle within this partnership. Looking ahead, TVS is gearing up to introduce a fresh addition to the lineup based on the 310cc platform. However, the new motorcycle is slated for unveiling in September 2023, and it will continue the legacy of innovation fostered by its collaboration with BMW Motorrad.
About the TVS and BMW Partnership
Through this powerful partnership, both brands have achieved an impressive milestone of serving 140,000 customers worldwide. This achievement represents the global presence of their motorcycles in various global markets. However, the market list includes the EU, USA, Latin America, Japan, China, and India.
Notably, TVS’ manufacturing hub in Hosur has played a pivotal role, contributing 10% to the brand’s global sales. This significant achievement has been made possible by the availability of BMW’s 310cc motorcycles across a staggering 100 countries. With this, the automotive giant is showcasing its strength and the impact of their collaborative efforts.
Meanwhile, both automotive giants are gearing up to launch a new generation of motorcycles as a part of their collaboration. Moreover, TVS is working on the development of the new 310cc street fighter motorcycle which is all set for unveiling in September 2023. This partnership represents the commitment of brands towards better future mobility and innovation.
Official Statement
Speaking on this milestone achievement, Mr KN Radhakrishnan, Director & CEO, of TVS Motor Company said, “We are delighted to be celebrating this historic milestone in our partnership journey with BMW Motorrad. TVS Motor’s decade-long relationship with BMW Motorrad is a testament to our common values on innovation, quality, customer delight, engineering prowess, and focus on delivering globally aspirational products. We have together achieved pinnacles of success with the genesis of iconic brands including TVS Apache RR 310, BMW G310 RR, BMW G 310 R, and BMW 310 GS that are today available across 100+ markets. And now with the extension and expansion of this partnership towards future technologies and sustainable mobility solutions, we are also in discussions to expand our manufacturing network beyond India to cater to our future growth under this partnership, which includes the recently unveiled BMW CE 02. We look forward to working closely on developing platforms targeted towards the global urban-centric markets and the “uber-cool” next generation of consumers.”