Auto Expo is Asia’s largest automotive show which is jointly organized by multiple associations. In its 16th edition, the show will take place after a gap of 3 years instead of the usual 2.
And now the Indian subsidiary of the Japanese automaking giant Toyota has announced its concept at the upcoming mega event. Toyota Kirloskar Motors’ advanced technology and product line-up will be based on “The Thrill & Joy of moving together” concept.
The brand’s pavilion displays will be divided into three zones viz. the Technology Zone, Emotional Zone, and Environment Zone. Each of the zones will represent the overall concept and key sections of their respective displays.
Technology Zone
The Technology zone will display a range of vehicles representing a wide range of green technology line-ups. The zone will include Self-Charging Strong Hybrid EVs, Plug-in Hybrids, Fuel Cell EVs, Flex-Fuel Hybrid EVs, and other Electric Vehicles. A concept based on hydrogen technology will also be displayed.
Emotional Zone
Emotional Zone will showcase youth connect through an exciting SUV line-up. It will also include modified vehicles to appeal to younger customers & audiences.
Environment Zone
The Environment Zone will represent Toyota India’s efforts to build a sustainable society through People, Process, and Product. It will personify the contribution of the manufacturer to the country’s sustainable initiatives.
Toyota’s Focus
Toyota is focused on shifting toward sustainable mobility & achieving national objectives of “Aatmanirbhar Bharat”, “Mass Electrification” and “Carbon Neutrality”. It aims to achieve this by making even better cars with greener technology, and overall efficiency.
With recent launches of Urban Cruiser Hyryder and Innova HyCross, the brand is taking the next step towards clean mobility.
Official Statement
Confirming Toyota’s participation at the Auto Expo 2023, Mr. Atul Sood, Associate Vice President, Sales, and Strategic Marketing, TKM said, “At Toyota, we are working towards bringing models which are environment friendly and based on customer feedback. Our focus in India continues to be the introduction of technologically advanced, safer, and greener products. Achieving carbon neutrality has been one of our biggest challenges and the fight against carbon will require multiple technology pathways & our latest offerings are another step in that direction.”
“In addition, through this event, TKM aims to showcase our holistic approach to reduce carbon through an array of advanced products, technologies, and sustainable plant initiatives which are exciting to all our stakeholders.” He further adds.