Published by Aditya Nadkarni | September 14, 2016 in News

Toyota Platinum Etios and Etios Liva launched; prices start at INR 6.43 lakh and INR 5.24 lakh respectively

Toyota Platinum Etios and Etios Liva launched, prices start at INR 6.43 lakh and INR 5.24 lakh respectively.

Toyota Kirloskar Motor (TKM) launched the New Platinum Etios and New Etios Liva. With this launch, Toyota is said to become the first in the industry to standardize Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all models & in all grades. New ISOFIX child seat locks for all models & all grades has been added to ensure safety of children.

Cosmetic upgrades on the new Etios siblings include an all new front and rear bumper, new front grille, fog lamp bezel, new alloy wheels (for Liva) and new rear chrome garnish with reflectors (for Etios). On the inside, the model comes equipped with new dual tone instrument panel (black and ivory), seat fabric-ivory, optitron combimeter, foldable rear seats and a new foldable rear arm rest (for Etios).

New safety features include ABS, EBD, dual front airbags and dual ISOFIX child seat locks as standard across the model range. Also on offer would be all 5 Seats with 3 point ELR (Emergency Locking Retractor) seatbelts with pre-tensioner and force limiter (PTFL) for front seats.

Commenting on the occasion Akito Tachibana, Managing Director, Toyota Kirloskar Motor, said, “We are proud of our Indian engineering team who has taken the leadership in enhancing the most dependable sedan incorporating each and every customer feedback. The New Platinum Etios & New Etios Liva caters to the changing taste of Indian customers with the unbeaten safety enhancements and array of exciting improvements in the styling. Since its launch in 2010, the product has been recognized as No. 1 in quality and dependability. TKM has been persistent in continuously improving Etios by refreshing and adding new features every year. Etios is the first in the industry to have standardized dual airbags and ABS across all grades, which in itself speaks about the importance Toyota lays on the safety of Indian customers as we do globally. Etios has set a safety benchmark in the Indian car market. We are certain that with this new premium offering, we will take our customer delight to a new level”.

The New Etios and Liva will be available in the following grades:


 Platinum Etios


Etios Liva


Following are the price details of the new Platinum Etios and the new Liva:

The new Platinum Etios comes with a price tag starting at INR 6,43,000 to Rs. 7,83,000 for the petrol variants and INR 7,56,000 to INR 8,96,000 for the diesel variants. (Ex-showroom, Mumbai).

The new Liva comes with a price tag of INR 5,24,000 to INR 6,28,000 for the petrol variants and INR 6,61,000 to INR 7,44,000 for the diesel variants. (Ex-showroom, Mumbai).